Irina Buburuzan
We build relationships that last.
At EKO GROUP I work with people and artificial intelligence in equal measure: I recruit, I shape the team's culture, and I lead AI-powered lead generation. I believe good technology gives people back time for what truly matters. I'm glad you found your way here.
EKO GROUP in numbers
clients alongside us
in-house press websites
indoor DOOH locations
digital impressions per month
poles in Bucharest & Ilfov
qualified leads from LinkedIn
A few words about me
I'm Irina Buburuzan and, at EKO GROUP, I work on two things that seem different but lean on each other: people and artificial intelligence. As Director HR & AI Lead Specialist, I build teams — I look for the right people, care for the culture they belong to, and give them room to grow — while also leading our AI-powered lead generation system.
I hire people, not résumés — and I let AI handle the rest.
My values
I always start from the person: what motivates them, where they fit, how they can grow. Processes come after, to support people — not the other way around.
I use AI as a tool, with measure and transparency. I automate what is repetitive and keep the important decisions where they belong — with people.
I ask, I read, I test. Recruitment and AI change fast, so I would rather stay curious and keep learning than rely on "the way it has always been done".
A few principles I work by
Things I believe in that guide how I work with people and technology, day to day.
People & culture
A good team does not happen by itself. I build it carefully — person by person — and tend to the culture that holds it together.
Strategic recruitment
I look for fit, not just the CV: who settles well into the team, who has room to grow. The right person beats a seat filled in a hurry.
AI & innovation
I put artificial intelligence to work on the heavy lifting in lead generation, so people can keep the part that truly needs a human.
EKO GROUP services
The services the EKO GROUP team delivers — from the press trust and DOOH to AI lead generation and events. I stand behind them with confidence, because I see the people who build them every day.
Everything we build is tuned for SEO, GEO and AEO — easy to find in Google and in AI-powered search.
HR & AI Perspectives
Un CV bun nu garantează omul potrivit — ăla îl găsești la interviu
Irina Buburuzan · 2026 Read Perspectivă · Cultură de echipăO echipă sănătoasă nu se vede în rapoarte, se simte luni dimineața
Irina Buburuzan · 2026 Read Perspectivă · AI în HRAutomatizez ce e obositor ca să rămân prezentă pentru ce contează
Irina Buburuzan · 2026 ReadQuick answers
Who is Irina Buburuzan?
Irina Buburuzan is Director HR & AI Lead Specialist at EKO GROUP. She looks after the people behind the agency — recruitment, culture and employer branding — and also leads the AI application that brings qualified leads to clients.
What does a Director HR & AI Lead Specialist do?
The role joins two threads: on one side, I build the EKO GROUP teams through strategic recruitment and a healthy organisational culture; on the other, I lead the AI-driven lead generation, so that attracting people and attracting clients move hand in hand.
What do strategic recruitment and employer branding mean?
Strategic recruitment starts from the company’s real growth needs and seeks the right people for the long-term direction, not just for today’s opening. Employer branding is the employer reputation: how EKO GROUP is perceived by candidates and by its own team, supported by a culture where people want to stay.
How does AI bring qualified leads at EKO GROUP?
Our in-house AI application automatically finds and qualifies prospects on LinkedIn, reaching a rate of up to 90% qualified leads. In practice, it spots the right people and prepares the ground, so the sales team talks only with those genuinely interested.
What services does EKO GROUP offer?
EKO GROUP covers, all built in-house, a press trust of around 1,000 websites, LinkedIn and social media automation, AI lead generation and political marketing. Added to these are the DOOH network with 146+ locations and 59.8M monthly impressions, 4K totems, directional flags, EkoTv.ro, Eaiva.io, EKO GROUP Vila and Art Deco Café — more than 1,800 clients served so far.
Is EKO GROUP hiring on an ongoing basis?
Yes. The team grows alongside the projects, so I am always happy to meet curious, dedicated people from advertising, sales or technology. A message with your CV reaches me directly.
How can I contact Irina Buburuzan?
Call me at +40 754 245 141 or write to me at irina.buburuzan@ekogroup.ro. You can find us at 19 Polona St., District 1, Bucharest, and the form on this site reaches me as well.
Let's get to know each other
If you're working on a team, a culture or a lead-generation process that matters, I'd be glad to talk. A short conversation, no strings attached.
Let's talk